Honesty Store. At first, it sounds strange to me. But when I saw it on TV, heard it on radio and read it on newspapers, it fired up my soul to pursue my life long dream of going to Batanes and search for that wonderful place.
And when I finally made it to this heavenly place, I made sure that visiting the "legendary" Honesty Store will be part of the itinerary! So right after my journey to Sabtang Island, we went to Radiwan, Ivana where the said store was located. And finally, I found the Honesty Store!
The Honesty Store / Coffee Shop is owned by Ms. Elena Gabilo. The difference of this store with the rest of the sari-sari stores in the Philippines is that the customers can buy from the store without the storekeeper / owner. The customer just needs to serve himself, either prepare his own coffee, buy goods and put his money in a box. In fact, he can even make a change himself. He just needs to write down on a notebook what he bought from the store.